AdTech Radar

75 results for “Connected” Clear

1. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   CTV SSPCTV startupCTV transparency

2. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

3. Latest Jobs in Search Marketing

   Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies.

   SEOPPCdigital marketing

4. Latest SEO, PPC, and Digital Marketing Jobs

   Explore the newest job openings in SEO, PPC, and digital marketing across various companies, including remote positions and details about roles still available from previous weeks.

   SEOPPCDigital Marketing

5. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Industry trendSocial CommerceAIChristmas Shopping

6. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Tech trendagentic advertisingCTVdigital marketing

7. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Industry trendE-commerceRetail MediaDigital Transformation

8. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Industry trendagentic AIDOOHIAB

9. 20 years and billions of dollars later, CX still has the same problem

   Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

   Customer ExperienceCXLeadership

10. New WBD Report Makes The Case For Getting The Measurement Basics Right

    Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

    Tech trendDavid PorterMariel Estradawarner-bros-discovery