30 results for “CPM,” Clear
How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers
Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.
Tech trendcampaign optimizationCTVShutterflyExpedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
Industry trendExpediaRetail MediaTravel Media NetworkGoogle Ads Introduces Automated Bidding for Video Reach Campaigns in Beta
Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.
Tech trendGoogle AdsVideo ReachAutomated BiddingProtecting Your Ad Budget During Google Display to Demand Gen Migration
With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.
Industry trendGoogle AdsDigital MarketingDemand GenerationWhy Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns
Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.
attribution windowsinstallsironSourceGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaCan Better Measurement Help Marketers Tackle Online Ad Fraud?
Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent articles have reignited the debate.
Online AdvertisingAd FraudDigital MarketingThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEAThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.
chris o'haradata-driven thinkingnextmarkWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
EnlikenData PrivacyConsumer Data Management