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IPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
Industry trendAdvertisingCreator economyInfluencer MarketingLG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.
Tech trendAgentic AdsHome Screen AdsMagniteThe CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Industry trendCMOMarketingBrandingIs real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Tech trendreal-time marketingdecision makingmarketing technologyIs Real-Time Marketing Really Here?
For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.
Tech trendreal-time marketingdecisioningAIWhy website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
website analyticsbuyer decisionsmarketingDear Performance CTV Companies: Please Stop. You’re Hurting Us
An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.
CTVperformance CTVadvertisingGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingWhy ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Industry trendAICustomer LoyaltyMarketingThe Polarizing Effects of AI in Marketing
AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.
Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour