414 results for “Data” Clear
Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value
The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.
Industry trendAIATS LondonCurationATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready
Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.
ATS Londonbusiness growthConsumerThe Retail Media Rush: What's in Store for 2026
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.
Industry trendRetail MediaPredictionsE-CommerceBroadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.
Industry trendBroadsignDigital Out-Of-HomeDOOHIP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyThe DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Industry trendantitrust trialDOJDOJ AntitrustThe Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.
Tech trendAd Context ProtocolAdCPagentic advertisingStackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing
StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.
AIDataMarketingUnderstanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
Tech trendDataFirst-Party DataGeotargetingHelping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
datafirst-party datapublisher