556 results for “Ad” Clear
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
Tech trendMarketing artificial intelligence (AI)Marketing technology4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.
BrandingMarketingBrand GovernanceHow to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
Tech trendvisual SEOAI searchmarketingShoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.
Industry trendHoliday ShoppingRetailEcommerceAmazon Gets Conversational With New Agentic Ad Formats And Brand Controls
Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.
Tech trendagentic advertisingamazonAmazon adsAmazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.
Tech trendAmazon adsAmazon Ads AgentAmazon DSPApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Industry trendapplesafarithe trade desk"It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
Tech trendAIProgrammaticPublisherAI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
MarketingAIProductivityOptimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
Tech trendSEOGenerative AIContent Strategy