AdTech Radar

556 results for “Ad” Clear

1. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

   Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

   ZoomBrand AwarenessMarketing

2. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Industry trendappleiOS 27WebKit

3. Category vs. Product Pages: Which Does Google Favor?

   This article analyzes the dynamics between category and product pages in ecommerce SEO, revealing that Google often favors category pages, especially for broad search queries.

   SEOecommerceGoogle Search

4. Cloudflare Upends AI Visibility Space at Connect 2026

   At Cloudflare Connect 2026, CEO Matthew Prince outlined the future of agentic traffic, predicting it will significantly exceed human traffic. The conference explored the implications for SEOs and marketers in leveraging new AI-focused tools.

   Tech trendArtificial intelligenceCloudflareSearch engine optimization

5. Agentic Commerce is a Mirage – Part 5

   Industry trenddigital advertisingplatform economicsartificial intelligence

6. Netflix Q3 2026 Earnings: Advertising Falls Short

   Industry trendNetflixEarnings ReportAdvertising

7. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Tech trendGoogle Ads APISearch LiftPerformance Max

8. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   SEOAISaaS

9. Google Ads API Release Schedule Accelerates to Twice Monthly

   Google is accelerating its Google Ads API release schedule to twice a month starting with version 26 in October 2026, providing developers with quicker access to new features.

   Tech trendGoogle AdsAPIAdvertising

10. Google Advocates for Demand-Led Budgeting at Rethink Retail

    Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.

    GoogleDemand-led budgetingSearch advertising