554 results for “Ad” Clear
AI Search: A Branding Channel or a Distraction?
Three studies indicate that AI-generated search traffic is minimal compared to traditional organic search, raising questions about the efficacy of AI as a performance channel. However, the real impact may lie in brand awareness rather than direct traffic.
Industry trendSEOAIBrandingGoogle Reveals Timelines for Crawling, Indexing, and Serving
Gary Illyes from Google shares insights on the duration for various stages of the Google Search process at the Google Search Central Live Deep Dive event.
GoogleGary IllyesCrawlingAI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Industry trendCustomer ExperienceArtificial IntelligenceConsumer ExpectationsB2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
B2B marketingMarketing attributionThe Wires 2026 Final Ad Tech Personality and Rising Star Shortlists
Read on to discover who's in the final shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star at the Wires 2026.
Ad TechAwardsThe WiresAdvance Local Selects ADvendio to Modernise Advertising Operations
ADvendio is excited to announce that Advance Local has selected it as a long-term partner for advertising order management and agentic advertising infrastructure.
ADvendioAdvertisingPartnershipApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigentMadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers
This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.
Industry trendad revenueAd SpendAd TechZoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.
ZoomBrand AwarenessMarketingApple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.
Industry trendappleiOS 27WebKit