AdTech Radar

554 results for “Ad” Clear

1. Google Tests Ads in AI Mode for Personal Intelligence Users

   Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

   Tech trendGoogleAI ModeAdvertisements

2. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

   OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

   Tech trendChatGPTOpenAIads

3. Google Ads Enhances AI Max Reporting with New Columns

   Google Ads has introduced additional AI Max-related reporting columns that provide more insight into the factors affecting Search campaigns, allowing for better analysis of targeting settings.

   Google AdsArtificial intelligenceOnline advertising

4. How to Plan 2027 When Traffic is Down and AI Won't Attribute

   It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.

   Industry trendSEOArtificial intelligenceGrowth strategy

5. Google Sends Emails to Site Owners About New Preferred Sources Feature

   Google has started notifying site owners about their subscriber counts using the new Preferred Sources feature, alongside a survey for feedback.

   GoogleSearchSearch Console

6. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Industry trendBlisHannah Grobmyerin-app ads

7. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Tech trendfirst-party datamarketing strategiesB2B

8. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Industry trendAILocal SearchConsumer Behavior

9. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

10. How to turn customer signals into smarter email automation

    Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.

    Email marketingMarketing automation