AdTech Radar

17 results for “VAST” Clear

1. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

   LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

   Industry trendBrandlinkJonathan Vulinkedin

2. 7 B2B Marketing Shifts That Will Define 2027

   B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.

   Industry trendB2B MarketingAIBrand Impact

3. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

   Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

   Industry trendacquisitionapp installsapple iOS 14

4. MRC’s Video Measurement Guidelines Address OTT For The First Time

   The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

   Tech trendMRCOTTssai

5. Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

   In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.

   Tech trendpodcastmachine-learningdata-driven marketing

6. EE Bigs Up Its Data Bank

   The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.

   Industry trendDataMobileAdvertising

7. SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit

   Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.

   ad networksocial