AdTech Radar

68 results for “Supply” Clear

1. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

2. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   CTV SSPCTV startupCTV transparency

3. 20 years and billions of dollars later, CX still has the same problem

   Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

   Customer ExperienceCXLeadership

4. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Ad TechAdvertiserInventory

5. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Industry trendRetail MediaAd TechCertification

6. Finding Gaps in Local Content with Google AI Mode

   Discover how to use Google AI Mode follow-up questions to identify content gaps in competitor service pages, ensuring your business stands out with unique, insightful information.

   Local SEOGoogle AI ModeContent Strategy

7. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

8. DAIVID Puts Emotion at the Heart of Media Buying with New Solution that Helps Advertisers Buy Inventory Based on How Audiences Feel

   DAIVID has launched MoodBoost, a solution that enhances media performance by helping advertisers choose ad placements based on the emotional impact of surrounding content.

   AdvertisingAIMedia

9. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

10. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Industry trendprogrammaticAppleiOS