AdTech Radar

51 results for “Identity” Clear

1. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

2. Dear Performance CTV Companies: Please Stop. You’re Hurting Us

   An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.

   CTVperformance CTVadvertising

3. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   CTV SSPCTV startupCTV transparency

4. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Industry trendbehiivJosh GurleyMike Shields

5. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Industry trendAdvertising IDsappleApple Ads

6. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

7. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Industry trendWalmart Connectlinear TVWarner Bros. Discovery

8. The Data Advantage Report: Navigating Identity and Intent

   Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

   Industry trendadvertisercustomer experiencemarketing

9. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Tech trendDavid PorterMariel Estradawarner-bros-discovery

10. How to maximize ROI with first-party data strategies

    Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

    Tech trendfirst-party datamarketing strategiesB2B