AdTech Radar

30 results for “CPM,” Clear

1. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Tech trendAIProgrammaticPublisher

2. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Industry trendCTVAdvertisingInventory

3. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Industry trendAIMFAJulie Weitzner

4. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Tech trendChaliceChalice AIcloud infrastructure

5. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

   Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

   AINativeProgrammatic

6. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Industry trendAgenciesagency holding companiesprincipal media

7. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Industry trendad tech take rateAmazon DSPCTV

8. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

   OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

   Industry trendOpenAIChatGPTadvertising

9. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

   Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

   Industry trendCriteocommerceearnings

10. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

    A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

    Tech trendagentic AIamazonappnexus