AdTech Radar

97 results for “Attention” Clear

1. Transfon's UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences

   UniSignIn from Transfon introduces new features to enhance audience engagement and monetisation for publishers.

   AudienceMonetisationPublisher

2. Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

   Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.

   NexxenBrainlabsSmart TV Advertising

3. Creator content shapes AI product recommendations

   AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.

   Tech trendContent marketingMarketing artificial intelligence (AI)

4. AI search is turning prompts into customer research

   Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.

   Tech trendAISearch MarketingCustomer Research

5. How to use CRM segmentation to drive holiday repeat purchases

   Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.

   CRMEmail MarketingEcommerce

6. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

7. HubSpot’s Unbound 2026: The big announcements and updates

   Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

   HubSpotUnbound 2026Marketing Technology

8. Content everywhere: Winning attention in a fragmented marketing landscape

   Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.

   Content StrategyDigital MarketingMarTech Conference

9. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Industry trendbrand advertisingbrandingMeta

10. In B2B, influencer marketing takes on a different look

    B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

    B2B marketinginfluencer marketingbrand creation