AdTech Radar

431 results for “AI” Clear

1. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

   Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

   Oct 15, 2026Industry trendAIAdvertisingMonetisation

2. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Oct 15, 2026Industry trendbrand advertisingbrandingMeta

3. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Oct 15, 2026Industry trendad serverAEPCDP

4. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Oct 15, 2026Industry trendcolumnprebidPrebid Summit

5. In B2B, influencer marketing takes on a different look

   B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

   Oct 15, 2026B2B marketinginfluencer marketingbrand creation

6. Your brand isn’t as differentiated as you think

   The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.

   Oct 15, 2026MarketingDifferentiationBranding

7. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   Oct 15, 2026MarketingCustomer ExperienceReferrals

8. HubSpot adds spending controls and flexible billing as AI usage grows

   Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.

   Oct 15, 2026Industry trendHubSpotMarketing technologyAI

9. Google Introduces Universal Cart for a Centralized Shopping Experience

   Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.

   Oct 15, 2026Industry trendGoogleUniversal CartE-commerce

10. IPA Bellwether Q3 2026: What the Industry Thinks

    We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

    Oct 15, 2026Industry trendAdvertisingCreator economyInfluencer Marketing