AdTech Radar

432 results for “AI” Clear

1. Braze expands AI from content creation to campaign operations

   New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.

   Sep 29, 2026Tech trendMarketing artificial intelligence (AI)Marketing technology

2. 4 reasons your brand guidelines must become a brand system

   Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

   Sep 29, 2026BrandingMarketingBrand Governance

3. How to build a visual SEO strategy for AI search

   Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

   Sep 29, 2026Tech trendvisual SEOAI searchmarketing

4. Shoppers will spend more and buy less this holiday season

   Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

   Sep 29, 2026Industry trendHoliday ShoppingRetailEcommerce

5. Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

   Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.

   Sep 29, 2026Tech trendagentic advertisingamazonAmazon ads

6. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

   Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

   Sep 29, 2026Tech trendAmazon adsAmazon Ads AgentAmazon DSP

7. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

   The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

   Sep 29, 2026Industry trendapplesafarithe trade desk

8. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

9. AI made marketing faster than it made marketing better

   AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

   Sep 28, 2026MarketingAIProductivity

10. Optimizing content for generative engine search models

    Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

    Sep 28, 2026Tech trendSEOGenerative AIContent Strategy