401 results for “Data” Clear
The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers
Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.
creator marketingDigital Audiodisplay advertisingA 90-Day Plan for Off-Page AI Search Visibility Optimization
This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.
AI Search OptimizationSEOB2B SaaSUsing Natural Language User Profiles in Recommender Systems
Tech trendNatural Language ProcessingRecommender SystemsUser ProfilesFixing Technical SEO Issues After Website Migration: A Strategic Approach
An overview of a technical SEO audit conducted for a B2B tech company post-website migration, highlighting key findings and the importance of prioritizing fixes for better organic search performance.
Technical SEOWebsite MigrationSEO AuditAI Search: A Branding Channel or a Distraction?
Three studies indicate that AI-generated search traffic is minimal compared to traditional organic search, raising questions about the efficacy of AI as a performance channel. However, the real impact may lie in brand awareness rather than direct traffic.
Industry trendSEOAIBrandingGoogle Reveals Timelines for Crawling, Indexing, and Serving
Gary Illyes from Google shares insights on the duration for various stages of the Google Search process at the Google Search Central Live Deep Dive event.
GoogleGary IllyesCrawlingAI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Industry trendCustomer ExperienceArtificial IntelligenceConsumer ExpectationsB2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
B2B marketingMarketing attributionAdvance Local Selects ADvendio to Modernise Advertising Operations
ADvendio is excited to announce that Advance Local has selected it as a long-term partner for advertising order management and agentic advertising infrastructure.
ADvendioAdvertisingPartnershipApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigent