AdTech Radar

432 results for “AI” Clear

1. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

   Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

   Oct 1, 2026Ad TechBrandingOutcomes

2. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Oct 1, 2026Tech trendCTVMeasurementTransparency

3. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

4. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

   Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

   Oct 1, 2026Industry trendagentic AIdata ownershipadvertising

5. B2B marketing attribution is messy. Can it be fixed?

   Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.

   Sep 30, 2026B2B marketingMarketing attributionDemand generation

6. States are rewriting the rules of social media

   Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

   Sep 30, 2026Industry trendSocial MediaRegulations and ComplianceDigital Advertising

7. Stop building strategy around your martech stack

   A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

   Sep 30, 2026Marketing strategyMartechB2B Marketing

8. What 714 suppression campaigns show about pushing down negative results

   Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.

   Sep 30, 2026Tech trendSearch marketingOnline reputation managementAI insights

9. Salesforce buys AI customer research startup Listen Labs

   The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.

   Sep 30, 2026Industry trendSalesforceAIcustomer research

10. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

    AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

    Sep 30, 2026Industry trendadexchanger programmatic ioAgentic AdsAI governance