AdTech Radar

432 results for “AI” Clear

1. The Wires 2026 Final Ad Tech Personality and Rising Star Shortlists

   Read on to discover who's in the final shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star at the Wires 2026.

   Oct 2, 2026Ad TechAwardsThe Wires

2. Advance Local Selects ADvendio to Modernise Advertising Operations

   ADvendio is excited to announce that Advance Local has selected it as a long-term partner for advertising order management and agentic advertising infrastructure.

   Oct 2, 2026ADvendioAdvertisingPartnership

3. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

   Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

   Oct 2, 2026Tech trendApple AppTrackingTransparencyApple ATTAudigent

4. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

   This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

   Oct 2, 2026Industry trendad revenueAd SpendAd Tech

5. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

   Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

   Oct 2, 2026ZoomBrand AwarenessMarketing

6. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Oct 2, 2026Industry trendappleiOS 27WebKit

7. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Oct 1, 2026Tech trendGoogle Ads APISearch LiftPerformance Max

8. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   Oct 1, 2026SEOAISaaS

9. Google Ads API Release Schedule Accelerates to Twice Monthly

   Google is accelerating its Google Ads API release schedule to twice a month starting with version 26 in October 2026, providing developers with quicker access to new features.

   Oct 1, 2026Tech trendGoogle AdsAPIAdvertising

10. Google Advocates for Demand-Led Budgeting at Rethink Retail

    Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.

    Oct 1, 2026GoogleDemand-led budgetingSearch advertising