AdTech Radar

432 results for “AI” Clear

1. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

   The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

   Oct 5, 2026Ad SpendAICTV

2. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

   In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

   Oct 5, 2026Industry trendAppleParamountWarner Bros. Discovery

3. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Oct 5, 2026Tech trendPubMaticagentic advertisingprogrammatic advertising

4. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Oct 5, 2026Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

5. The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

   Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.

   Oct 5, 2026creator marketingDigital Audiodisplay advertising

6. A 90-Day Plan for Off-Page AI Search Visibility Optimization

   This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.

   Oct 4, 2026AI Search OptimizationSEOB2B SaaS

7. Using Natural Language User Profiles in Recommender Systems

   Oct 4, 2026Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

8. Google Reveals Timelines for Crawling, Indexing, and Serving

   Gary Illyes from Google shares insights on the duration for various stages of the Google Search process at the Google Search Central Live Deep Dive event.

   Oct 3, 2026GoogleGary IllyesCrawling

9. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Oct 2, 2026Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

10. B2B marketing doesn’t have an ROI problem. It has an evidence problem.

    Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.

    Oct 2, 2026B2B marketingMarketing attribution