AdTech Radar

432 results for “AI” Clear

1. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

   OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

   Oct 5, 2026Tech trendChatGPTOpenAIads

2. Google Ads Enhances AI Max Reporting with New Columns

   Google Ads has introduced additional AI Max-related reporting columns that provide more insight into the factors affecting Search campaigns, allowing for better analysis of targeting settings.

   Oct 5, 2026Google AdsArtificial intelligenceOnline advertising

3. How to Plan 2027 When Traffic is Down and AI Won't Attribute

   It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.

   Oct 5, 2026Industry trendSEOArtificial intelligenceGrowth strategy

4. Google Sends Emails to Site Owners About New Preferred Sources Feature

   Google has started notifying site owners about their subscriber counts using the new Preferred Sources feature, alongside a survey for feedback.

   Oct 5, 2026GoogleSearchSearch Console

5. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Oct 5, 2026Industry trendBlisHannah Grobmyerin-app ads

6. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Oct 5, 2026Tech trendfirst-party datamarketing strategiesB2B

7. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Oct 5, 2026Industry trendAILocal SearchConsumer Behavior

8. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Oct 5, 2026Industry trendMarketingApprenticeshipsMOps

9. How to turn customer signals into smarter email automation

   Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.

   Oct 5, 2026Email marketingMarketing automation

10. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

    DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

    Oct 5, 2026Tech trendDoubleVerifyChatGPTAdvertising