AdTech Radar

136 results for “Measurement” Clear

1. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Oct 6, 2023Tech trendMetaAdvertisingFacebook

2. Beauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey

   Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

   Oct 6, 2023Industry trendConsumer behaviorGoogleInstagram

3. The AI Anxiety of Senior Leadership

   A look at the anxieties business leaders face regarding AI adoption and how SEO practitioners can better respond to these concerns.

   Oct 6, 2023Artificial IntelligenceSEOBusiness Leadership

4. The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

   Advertising compliance is moving beyond a legal exercise to become a strategic business capability, and a commercial one. Regulation across the UK, Europe and the US is fast changing and more fragmented than ever, and the industry's instinct in the face of uncertainty is to switch things off: block the category, exclude the news environment, skip the market.

   Oct 4, 2023Industry trendAdvertisingAIATS London

5. Beauty Consumers and the Search Relay Race

   Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

   Oct 3, 2023Industry trendConsumer behaviourSearch Engine MarketingTikTok

6. AI Anxiety: A Leader's Perspective

   A company leader's desire to leave a significant legacy around AI illustrates the pervasive anxiety surrounding AI in organizations. Leaders are concerned about being left behind in the rapidly evolving landscape and seek reassurance that their teams are engaging with AI initiatives effectively.

   Oct 2, 2023Artificial intelligenceBusiness StrategyOrganizational behavior

7. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Oct 1, 2023Tech trendChatGPTAdvertisingOpenAI

8. 404 Page Not Found

   Oct 1, 2023404errorMarTech

9. Protecting Your Ad Budget During Google Display to Demand Gen Migration

   With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

   Sep 29, 2023Industry trendGoogle AdsDigital MarketingDemand Generation

10. Oracle To Shut Down AddThis – Completely This Time

    Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

    May 25, 2023Industry trendAddThisGDPROracle Advertising