400 results for “Data” Clear
TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams
TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.
Ad TechAIbusiness growthThe Evolution of Agentic Media Buying: Insights and Challenges
Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.
Tech trendagentic AImedia buyingadvertisingBrand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Tech trendBrand MeasurementAI in MarketingConsumer UnderstandingAgentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Tech trendMarketing artificial intelligence (AI)Sponsored ContentGeneral AI is generally fine, but a new study shows that for SEO problems you should get a specialist.
A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.
Tech trendAISEOMarketing TechnologyMore buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
marketingB2Bbuyer behaviorHow Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.
Industry trendAdvertising IDsappleApple AdsOpenAI launches visual ads alongside image generation results
In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.
Industry trendAgentic AIAIBig TechHow Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Tech trendagentic advertisingCTVdigital marketingWhat Is the Industry Saying About Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
Industry trendAIAd TechAdvertising