540 results for “Ad” Clear
The benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.
Tech trendserver-side trackingdata privacyuser consentGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingAI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)Salesforce buys AI analytics startup Loops
Salesforce is acquiring Loops to enhance analytics capabilities and provide continuous AI-driven insights into business performance metrics.
Industry trendSalesforceAIAnalyticsWhy ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Industry trendAICustomer LoyaltyMarketingMaking AI Pay Its Way, With Cloudflare
A podcast interview with Lara Cohen, VP of Strategic Partnerships at Cloudflare, discusses how AI bots scrape content while publishers seek compensation.
Industry trendAI searchCloudflarePublisher MonetizationThe Polarizing Effects of AI in Marketing
AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.
Industry trendBrand loyaltyArtificial intelligenceConsumer behaviourWhy Agentic Advertising Execution Demands Commercial Controls
Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability.
Tech trendAd TechAgenticAgentic AIMeet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.
CTV SSPCTV startupCTV transparencyPublicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition; YouTube Brings AI Assistant to Shorts
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI assistant to Shorts in limited test.
Industry trendAIPublisherPublishing