AdTech Radar

255 results for “Take” Clear

1. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

   This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

   Industry trendad revenueAd SpendAd Tech

2. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

   Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

   ZoomBrand AwarenessMarketing

3. Cloudflare Upends AI Visibility Space at Connect 2026

   At Cloudflare Connect 2026, CEO Matthew Prince outlined the future of agentic traffic, predicting it will significantly exceed human traffic. The conference explored the implications for SEOs and marketers in leveraging new AI-focused tools.

   Tech trendArtificial intelligenceCloudflareSearch engine optimization

4. Netflix Q3 2026 Earnings: Advertising Falls Short

   Industry trendNetflixEarnings ReportAdvertising

5. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Tech trendGoogle Ads APISearch LiftPerformance Max

6. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   SEOAISaaS

7. Google Advocates for Demand-Led Budgeting at Rethink Retail

   Google highlighted the importance of demand-led budgeting for advertisers, urging them to fully fund successful campaigns without limits, to adapt to the complexities of search queries.

   GoogleDemand-led budgetingSearch advertising

8. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

9. Building Topic Clusters for SEO in an AI Search Environment

   Learn how to create effective topic clusters that enhance SEO by covering user intent and adapting to AI-driven search behaviors.

   SEOAIContent Strategy

10. 7 AI search myths busted by data

    AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

    Industry trendAISearchSEO