AdTech Radar

255 results for “Take” Clear

1. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Industry trendAILocal SearchConsumer Behavior

2. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

3. How to turn customer signals into smarter email automation

   Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.

   Email marketingMarketing automation

4. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

   The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

   Ad SpendAICTV

5. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

6. A 90-Day Plan for Off-Page AI Search Visibility Optimization

   This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.

   AI Search OptimizationSEOB2B SaaS

7. Fixing Technical SEO Issues After Website Migration: A Strategic Approach

   An overview of a technical SEO audit conducted for a B2B tech company post-website migration, highlighting key findings and the importance of prioritizing fixes for better organic search performance.

   Technical SEOWebsite MigrationSEO Audit

8. Google Reveals Timelines for Crawling, Indexing, and Serving

   Gary Illyes from Google shares insights on the duration for various stages of the Google Search process at the Google Search Central Live Deep Dive event.

   GoogleGary IllyesCrawling

9. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

10. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

    Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

    Tech trendApple AppTrackingTransparencyApple ATTAudigent