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Google Reviews: Unleashing Local SEO Potential
A strong Google review strategy is essential for boosting local SEO performance and securing visibility in Google's Map Pack rankings.
Google ReviewsLocal SEODigital MarketingThe Reality Of Machine Learning In Marketing
Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.
marketingmachine learningAIXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEAWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
EnlikenData PrivacyConsumer Data ManagementThe Battle For Consumer Data
The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.
Industry trenddatadigital advertisingSVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit
Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.
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