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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Building Topic Clusters for SEO in an AI Search Environment

    Learn how to create effective topic clusters that enhance SEO by covering user intent and adapting to AI-driven search behaviors.

    Oct 1, 2026SEOAIContent StrategyTopic ClustersDigital Marketing

  2. 7 AI search myths busted by data

    AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

    Oct 1, 2026AISearchSEOMyths

  3. Google AI Mode and Ads: Everything You Need to Know

    A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

    Oct 1, 2026Google AdsAI Mode PPCAI MaxSearch Engine Marketing

  4. Google Ads Introduces New Overlay on Videos Asset Optimization Setting

    Google Ads is introducing a new optimization setting for video creatives in Demand Gen campaigns, allowing automatic text overlays to enhance messaging.

    Oct 1, 2026Google AdsDemand GenerationVideo AdvertisingDigital MarketingArtificial Intelligence

  5. Get more from AI without spending more

    AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.

    Oct 1, 2026AIMarketingTechnologyPromptingEfficiency

  6. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

    Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

    Oct 1, 2026Ad TechBrandingOutcomesMarketingTechnology

  7. IAB Europe Launches CTV Measurement Framework and Transparency Principles

    IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

    Oct 1, 2026CTVMeasurementTransparency

  8. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Oct 1, 2026programmaticAppleiOSad techopen webAI

  9. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

    Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

    Oct 1, 2026agentic AIdata ownershipadvertisingdigital marketingAI toolsagency model

  10. States are rewriting the rules of social media

    Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

    Sep 30, 2026Social MediaRegulations and ComplianceDigital AdvertisingTeen SafetyPrivacy