AdTech RadarThe latest in advertising technology
AdTech InsightsDirectory
AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

    T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

    Oct 5, 2026BlisHannah Grobmyerin-app adsJess ZhuKeplerlocation datamobile dataOOH

  2. AI usage surges 6X for local search, fragmenting the digital ecosystem

    Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

    Oct 5, 2026AILocal SearchConsumer BehaviorDigital Marketing

  3. Apprenticeships are the key to saving early-career marketing roles

    Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

    Oct 5, 2026MarketingApprenticeshipsMOpsAIMartech

  4. How to turn customer signals into smarter email automation

    Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.

    Oct 5, 2026Email marketingMarketing automation

  5. goTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI

    The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.

    Oct 5, 2026Ad SpendAICTVDigital

  6. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

    PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

    Oct 5, 2026PubMaticagentic advertisingprogrammatic advertisingluxury marketing

  7. AI is making customers expect more and tolerate less

    Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

    Oct 2, 2026Customer ExperienceArtificial IntelligenceConsumer ExpectationsMarketingCX

  8. B2B marketing doesn’t have an ROI problem. It has an evidence problem.

    Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.

    Oct 2, 2026B2B marketingMarketing attribution

  9. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

    This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

    Oct 2, 2026ad revenueAd SpendAd TechAdvertisingAgentic AIAIChatGPT

  10. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

    Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

    Oct 2, 2026ZoomBrand AwarenessMarketingAIB2BAttribution