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AI & Automation

AI in Advertising

Machine learning and generative AI applied to bidding, creative, targeting, and agentic media buying.

Related topics:Programmatic AdvertisingDSP (Demand-Side Platform)Measurement & Attribution

  1. Stop building strategy around your martech stack

    A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

    Sep 30, 2026Marketing strategyMartechB2B MarketingAI in Marketing

  2. What 714 suppression campaigns show about pushing down negative results

    Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.

    Sep 30, 2026Search marketingOnline reputation managementAI insights

  3. Salesforce buys AI customer research startup Listen Labs

    The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.

    Sep 30, 2026SalesforceAIcustomer researchListen Labs

  4. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

    AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

    Sep 30, 2026adexchanger programmatic ioAgentic AdsAI governanceAI oversightAlan ParkerBBDOBetty LouieNicholas Godlove

  5. 4 reasons your brand guidelines must become a brand system

    Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

    Sep 29, 2026BrandingMarketingBrand GovernanceAI in Marketing

  6. How to build a visual SEO strategy for AI search

    Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.

    Sep 29, 2026visual SEOAI searchmarketingdigital marketingentity datavisual searchsemantic search

  7. Shoppers will spend more and buy less this holiday season

    Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

    Sep 29, 2026Holiday ShoppingRetailEcommerceConsumer BehaviorBlack FridayAI in Retail

  8. Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

    Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.

    Sep 29, 2026agentic advertisingamazonAmazon adsAmazon DSP

  9. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

    Sep 29, 2026AIProgrammaticPublisherAdvertiserAgentic AI

  10. AI made marketing faster than it made marketing better

    AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

    Sep 28, 2026MarketingAIProductivityDecision Making