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Ad Exchange

A digital marketplace where ad impressions are bought and sold in real-time auctions between buyers and sellers.

Related topics:SSP (Supply-Side Platform)DSP (Demand-Side Platform)Programmatic Advertising

  1. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

    In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

    May 21, 2026AdvertisingAttentionContextualDataIdentitySSPTargeting

  2. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

    In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

    Feb 19, 2026DataIdentityMulti-ChannelOmnichannel

  3. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

    xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

    Feb 12, 2026AttentionOptimisationProgrammaticSSP

  4. Media Pulse H2 2025

    Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.

    Jan 29, 2026AIAd SpendAd Tech EcosystemMedia

  5. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

    Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

    Nov 25, 2025BroadsignDigital Out-Of-HomeDOOHM&Aplace exchange

  6. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

    The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

    Nov 4, 2025antitrust trialDOJDOJ AntitrustDOJ v GooglefeaturedgoogleGoogle TrialLeonie Brinkema

  7. Helping Publishers Understand Data Better: Terry Hornsby, Mantis

    In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    Oct 1, 2025datafirst-party datapublisherad network

  8. Nodals AI's Aly Nurmohamed on Activating Publisher Data Signals

    In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.

    Sep 4, 2025DataPublisherTraderTalk

  9. digitalAudience's Ruben Niet on Data Collaboration

    Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

    Jun 9, 2025Clean RoomsDataPrivacy

  10. GumGum's Peter Wallace on the Power of Contextual Advertising

    In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.

    May 29, 2025Contextual AdvertisingGumGumMarketingTraderTalkAI