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SSP (Supply-Side Platform)

A programmatic platform publishers use to automate selling their ad impressions to many buyers at once.

Related topics:DSP (Demand-Side Platform)Ad ExchangeHeader Bidding

  1. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

    TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

    Oct 9, 2026Ad TechAIbusiness growthDSPSSP

  2. Value Over Volume, With NYT’s Courtney Glaze

    A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

    Oct 6, 2026Courtney Glazefirst-party dataMagniteopen programmaticpartnershipsSSPsThe Athleticthe new york times

  3. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Jul 23, 2026DataIDPartnershipPublisher

  4. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

    For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

    Jul 9, 2026AI DecisioningCannes 2026containerizationProgrammatic AIsupply chain optimization

  5. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

    Jun 16, 2026ChaliceChalice AIcloud infrastructurecommerceContainerHyundaiopenxSSP

  6. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

    Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

    Jun 4, 2026AINativeProgrammaticSSP

  7. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

    In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

    May 21, 2026AdvertisingAttentionContextualDataIdentitySSPTargeting

  8. OpenX Repositions as the Intelligent SSP to Simplify Advertising

    OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.

    Apr 14, 2026DSPRebrandSSPSupply Side

  9. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

    xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

    Feb 12, 2026AttentionOptimisationProgrammaticSSP

  10. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

    Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

    Mar 3, 2022DigitalDOOHPartnershipProgrammatic