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A digital marketplace where ad impressions are bought and sold in real-time auctions between buyers and sellers.

Related topics:SSP (Supply-Side Platform)DSP (Demand-Side Platform)Programmatic Advertising

  1. The Apple Bites Back

    Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

    Oct 9, 2026AdExchanger TBSThe Big StoryiOS 27 advertisingiOS 27 block listApple ATTprogrammatic advertising

  2. Want an AI-Built MMM You Can Trust? Start With a Thesis

    AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

    Oct 6, 2026AIattributionIncrementalityM-SquaredMarketing Mix ModelingmeasurementMMM

  3. How to maximize ROI with first-party data strategies

    Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

    Oct 5, 2026first-party datamarketing strategiesB2BB2Cidentity resolutionROI

  4. Apple Takes A Bite Out Of Programmatic

    During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

    Oct 1, 2026programmaticAppleiOSad techopen webAI

  5. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

    AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

    Sep 30, 2026adexchanger programmatic ioAgentic AdsAI governanceAI oversightAlan ParkerBBDOBetty LouieNicholas Godlove

  6. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

    ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

    Sep 29, 2026AIProgrammaticPublisherAdvertiserAgentic AI

  7. Understanding Agentic Protocols With Adform's Jochen Schlosser

    In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

    Sep 23, 2026Ad TechAgentic AIIndustry InfrastructureProgrammatic

  8. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

    In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

    Sep 17, 2026OmnichannelMarketingTechnologyDataPerformance

  9. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

    AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

    Aug 25, 2026AdExchangerAdvertisingMarketingAwardsData-Driven

  10. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

    ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

    Jul 22, 2026mediamarketingad techAIad spendmeasurement