AdTech Radar

110 results for “Programmatic” Clear

1. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly

2. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Mar 11, 2025Industry trendemail newslettersAdTechinvestment

3. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Oct 1, 2024Industry trendMediaMarketingCommerce

4. The Move Toward Better Measurement

   Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.

   Aug 6, 2024cmoearned mediamedia mix modeling

5. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

6. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Jun 3, 2024Industry trendad tech M&ABeachfrontBrian Danzis

7. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   May 14, 2024Industry trendExpediaRetail MediaTravel Media Network

8. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

9. Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

   Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

   Apr 26, 2024Industry trendgooglegoogle searchalphabet

10. Google Analytics Introduces User Groups Admin API for Easier Access Management

    Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

    Apr 15, 2024Google AnalyticsUser Groups Admin APIAccess Management