AdTech Radar

136 results for “Measurement” Clear

1. FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience

   New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.

   Mar 4, 2026Industry trendStreamingAdvertisingResearch

2. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

3. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Mar 4, 2026Tech trendVudooPubMaticCommerce Media

4. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Feb 12, 2026Tech trendAttentionOptimisationProgrammatic

5. A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

   A California jury awarded $18.3 million to iSpot in its lawsuit against EDO for misusing TV ad data to create a competing product.

   Jan 20, 2026Industry trendbig data box officeEDOispot

6. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Jan 15, 2026Industry trendAd TechAIMarketing

7. AI Agents Are Taking Over NBCU’s Linear TV Buys

   NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

   Jan 6, 2026Tech trendagentic AINBCUFreeWheel

8. Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

   The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

   Jan 1, 2026Industry trendAIATS LondonCuration

9. The Retail Media Rush: What's in Store for 2026

   As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

   Dec 8, 2025Industry trendRetail MediaPredictionsE-Commerce

10. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

    Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

    Nov 25, 2025Industry trendBroadsignDigital Out-Of-HomeDOOH