AdTech Radar

432 results for “AI” Clear

1. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Oct 8, 2026Tech trendagentic advertisingCTVdigital marketing

2. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Oct 8, 2026Industry trendAIAd TechAdvertising

3. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Oct 8, 2026Industry trendE-commerceRetail MediaDigital Transformation

4. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Oct 8, 2026Industry trendagentic AIDOOHIAB

5. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Oct 7, 2026Tech trendad tech insuranceagentic AICTV

6. Stop letting AI make your marketing decisions

   AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.

   Oct 7, 2026MarketingArtificial IntelligenceDigital Marketing

7. Classic marketing automation is dead: What’s next?

   Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.

   Oct 7, 2026Tech trendmarketing automationautonomous marketingAI

8. When marketing automation moves too fast

   Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.

   Oct 7, 2026Marketing AutomationCustomer ExperienceMarketing Strategy

9. 20 years and billions of dollars later, CX still has the same problem

   Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

   Oct 7, 2026Customer ExperienceCXLeadership

10. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

    Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

    Oct 7, 2026Tech trendagentic AICaratCTV