254 results for “Take” Clear
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
marketingB2Bbuyer behaviorRelevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, Customer Success, enhancing the focus on customer satisfaction as the company expands globally.
Relevant DigitalCustomer SuccessLeadershipHow Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Tech trendagentic advertisingCTVdigital marketingWhat Is the Industry Saying About Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
Industry trendAIAd TechAdvertisingHow The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.
Industry trendagentic AIDOOHIABWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Tech trendad tech insuranceagentic AICTVStop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
MarketingArtificial IntelligenceDigital MarketingWhen marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Marketing AutomationCustomer ExperienceMarketing Strategy20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
Customer ExperienceCXLeadershipDigest: Walmart Connect Brings Shopper Data to Linear TV
In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.
Industry trendWalmart Connectlinear TVWarner Bros. Discovery