136 results for “Measurement” Clear
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.
May 21, 2026AdvertisingAttentionContextualTeads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.
May 6, 2026Tech trendAttentionCTVMeasurementThe Intersection of Insight, Innovation and Measurable Impact: Banke's Natasha Chandnani on a Winning Entry for The Wires
As a judge for the upcoming Wires Awards, Natasha Chandnani shares insights on what makes a successful award entry in digital media and marketing.
May 5, 2026Wires AwardsDigital MarketingInnovationSilverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.
May 5, 2026SilverpushYouTubeAdvertisingKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
May 4, 2026Tech trendretail mediaKevelDollar GeneralBrand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.
Apr 20, 2026Tech trendagentic AIAIAI agentsMaturity in Media: From Buzzwords to Real Implementation
Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.
Apr 20, 2026Tech trendAIATS LondonCreativeApple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Apr 7, 2026Tech trendAdvertisingApple MapsMarketingNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Apr 7, 2026Tech trendattributionincrementality testingMMMPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Mar 31, 2026Tech trendAIAdvertisingCampaign