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Machine Learning Needs Good Data To Reach Its Potential
Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.
Tech trendmachine learningdigital advertisingdata accuracyFacebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Tech trendFacebookDigital AdvertisingViewabilityExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
Industry trendDigital AdvertisingAd TechMarketing CloudThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEAExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendAdvertisingPublicisOmnicomThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.
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