AdTech Radar

110 results for “Programmatic” Clear

1. The Great Unbundling of AdTech 2.0

   As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.

   Mar 1, 2026Tech trendAd TechAdvertisingATS London

2. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Feb 12, 2026Tech trendAttentionOptimisationProgrammatic

3. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Jan 15, 2026Industry trendAd TechAIMarketing

4. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

   Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

   Jan 15, 2026Industry trendPartnershipProgrammaticProgrammatic TV

5. AI Agents Are Taking Over NBCU’s Linear TV Buys

   NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

   Jan 6, 2026Tech trendagentic AINBCUFreeWheel

6. Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

   The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

   Jan 1, 2026Industry trendAIATS LondonCuration

7. The Retail Media Rush: What's in Store for 2026

   As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

   Dec 8, 2025Industry trendRetail MediaPredictionsE-Commerce

8. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

   Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

   Nov 25, 2025Industry trendBroadsignDigital Out-Of-HomeDOOH

9. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

   The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

   Nov 4, 2025Industry trendantitrust trialDOJDOJ Antitrust

10. Comcast Intros Biddable And Programmatic For Linear TV

    The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

    Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu