64 results for “Mobile” Clear
Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times
Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.
Industry trendAdobeDataDigital MarketingA Parable for Digital Marketing
This article by Ali Mirian explores the implications of human nature in behavioral advertising and the shift towards behavior change in marketing strategies.
gamificationbehavioral advertisingmarketing strategyePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Industry trendacquisitionsCatterton PartnersePrizeWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
EnlikenData PrivacyConsumer Data Management