AdTech Radar

136 results for “Measurement” Clear

1. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Sep 23, 2026Tech trendAd TechAgentic AIIndustry Infrastructure

2. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Sep 18, 2026Industry trendCTVAdvertisingInventory

3. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Sep 17, 2026Industry trendOmnichannelMarketingTechnology

4. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

   Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

   Sep 1, 2026AdvertisingBrandsContextual

5. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

   AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

   Aug 25, 2026AdExchangerAdvertisingMarketing

6. High Quality Measurement Through the Funnel: Simon Clarke, On Device

   Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement.

   Aug 19, 2026APACATS SingaporeBrand Lift

7. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

   ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

   Jul 22, 2026Industry trendmediamarketingad tech

8. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Jul 15, 2026Industry trendAPACMarketerMarketing

9. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

   FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

   Jun 2, 2026CTVDOOHProgrammatic

10. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026Tech trendOmnichannelATS LondonData