AdTech Radar

76 results for “Bid” Clear

1. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Tech trendagentic commercee-commerceconsumer behavior

2. Protecting Your Ad Budget During Google Display to Demand Gen Migration

   With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

   Industry trendGoogle AdsDigital MarketingDemand Generation

3. Top 10 Tools for PPC Management

   Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

   PPCCampaign ManagementDigital Marketing

4. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

   DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

   DoubleVerifyMRC AccreditationDigital Media

5. Bidstack Partners with Popular Farm Simulation Game Goodville

   Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville.

   AdvertisingIn-GamePartnership

6. Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

   Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.

   Industry trendBasisCentroInitial Public Offering

7. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

   Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

   Industry trendacquisitionapp installsapple iOS 14

8. Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns

   Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.

   attribution windowsinstallsironSource

9. The Reality Of Machine Learning In Marketing

   Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.

   marketingmachine learningAI

10. Machine Learning Sits At The Heart Of Google’s New App Ads Products

    Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

    Tech trendAdmobApp Campaignsgoogle