AdTech Radar

537 results for “Ad” Clear

1. The psychological advantage of incrementality testing

   Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.

   Tech trendMarketing analyticsMarketing attributionMarketing management

2. AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

   Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.

   Tech trendagentic AIai startupsCDP

3. The next great marketing leaders will design how work gets done

   Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.

   MarketingAIWorkflow

4. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

5. Google Ads’ AI Max Automatically Enabled in Some Ad Grants Accounts

   AI Max has reportedly been found enabled in some Google Ad Grants Search campaigns without advertisers manually switching it on, raising questions about control over AI-powered campaign settings.

   Tech trendArtificial IntelligenceGoogle AdsGoogle Grants

6. Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership

   In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac.

   AIAppleGoogle

7. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

8. Jessica Herrin's Marklo Raises $5 Million to Improve Marketing for Brands

   Marklo, founded by Stella & Dot's Jessica Herrin, has raised $5 million to streamline marketing processes using AI for consumer brands.

   MarketingStartupsVenture Capital

9. MadTech Daily: United Reorganises Advertising Business for Tech Push; WARC Tracks Shifts in Ad Spend Among 25 Global Brands

   This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. Highlights include United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.

   Industry trendAd TechAdvertisingAgency

10. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

    We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

    Industry trendDOOHOOHProgrammatic