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ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Industry trendacquisitionsCatterton PartnersePrizeWill Consumers Manage Their Data? Enliken Makes The Case
Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.
EnlikenData PrivacyConsumer Data ManagementThe Battle For Consumer Data
The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.
Industry trenddatadigital advertisingSVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit
Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.
ad networksocialS08, E04: Designing eCommerce for agentic discovery (with Rishabh Jain)
In this episode of Mobile Dev Memo, Eric Seufert talks with Rishabh Jain about a shift in consumer behavior towards agentic discovery in eCommerce, discussing how AI agents may change the interaction between brands and consumers.
Tech trendeCommerceAIConsumer BehaviorSORRY, WE COULDN’T FIND THAT PAGE
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