AdTech Radar

254 results for “Take” Clear

1. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Industry trendMarketing managementMarketing technology

2. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Tech trendgooglePrebidad server

3. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Tech trendserver-side trackingdata privacyuser consent

4. Google changed its content guidance. Don’t expect a reset.

   The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.

   Industry trendGoogleAI contentSearch Marketing

5. AI agents are coming between you and your customers

   Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

   Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)

6. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

   New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

   Industry trendAICustomer LoyaltyMarketing

7. Making AI Pay Its Way, With Cloudflare

   A podcast interview with Lara Cohen, VP of Strategic Partnerships at Cloudflare, discusses how AI bots scrape content while publishers seek compensation.

   Industry trendAI searchCloudflarePublisher Monetization

8. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

9. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

10. Your social media following isn’t the asset you think it is

    Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships.

    Content marketingEmail marketingSocial media marketing