AdTech Radar

110 results for “Programmatic” Clear

1. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

   FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

   Jun 2, 2026CTVDOOHProgrammatic

2. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Jun 1, 2026Tech trendOmnichannelATS LondonData

3. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

   VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

   May 7, 2026Industry trendDOOHMediaPartnership

4. StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

   StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.

   May 6, 2026Industry trendAIChatGPTMarketing

5. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   May 1, 2026Tech trendAIAdvertisingBig Tech

6. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Apr 21, 2026Tech trendCampaignDataProduct Launch

7. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

8. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal media

9. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

10. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

    Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

    Mar 4, 2026Tech trendVudooPubMaticCommerce Media