AdTech Radar

60 results for “Privacy” Clear

1. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertising

2. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Mar 4, 2022Industry trendBig TechSanctionsUkraine Invasion

3. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

   DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

   Mar 3, 2022DoubleVerifyMRC AccreditationDigital Media

4. Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

   Jan 7, 2022Industry trendTencentMonzoChina Mobile

5. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

   Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

   Oct 6, 2021Industry trendacquisitionapp installsapple iOS 14

6. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Oct 14, 2020Tech trendcross-channelFirst-Party Cookiesgoogle analytics

7. The Reality Of Machine Learning In Marketing

   Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.

   Sep 16, 2019marketingmachine learningAI

8. Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times

   Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.

   May 15, 2014Industry trendAdobeDataDigital Marketing

9. Will Consumers Manage Their Data? Enliken Makes The Case

   Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.

   Aug 20, 2012EnlikenData PrivacyConsumer Data Management

10. The Battle For Consumer Data

    The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.

    Feb 18, 2011Industry trenddatadigital advertising