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Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelMachine Learning Sits At The Heart Of Google’s New App Ads Products
Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.
Tech trendAdmobApp CampaignsgoogleSingapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.
AIRetail MediaOmnichannelSpotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement
Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.
Tech trendattributionFoursquareSpotifyGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
Industry trendAdvertiserCross-ChannelDigital MarketingIAB Europe Digital Ad Revenues Record Double-Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region.
Industry trendDigital MarketingDisplayEMEAEE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, aiming to monetize its vast swathes of user data.
Industry trendDataMobileAdvertisingExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
Industry trendDigital AdvertisingAd TechMarketing Cloud