AdTech Radar

398 results for “Data” Clear

1. AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

   Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.

   Tech trendagentic AIai startupsCDP

2. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

3. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

4. Jessica Herrin's Marklo Raises $5 Million to Improve Marketing for Brands

   Marklo, founded by Stella & Dot's Jessica Herrin, has raised $5 million to streamline marketing processes using AI for consumer brands.

   MarketingStartupsVenture Capital

5. MadTech Daily: United Reorganises Advertising Business for Tech Push; WARC Tracks Shifts in Ad Spend Among 25 Global Brands

   This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. Highlights include United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.

   Industry trendAd TechAdvertisingAgency

6. The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign

   We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…

   Industry trendDOOHOOHProgrammatic

7. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Industry trendInfluencer MarketingResearchTikTok

8. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

9. Adding AI or headcount won’t fix a marketing skills gap

   AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.

   MarketingAISkills Gap

10. Email marketing’s history can guide AI governance

    Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

    Industry trendEmail marketingAI governanceMarketing ethics