AdTech Radar

76 results for “Bid” Clear

1. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

2. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

3. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

   A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

   Tech trendGoogle AdsBlack FridayDigital Marketing

4. How to Build a Google Ads Dashboard with Claude that Ties Spend to Outcomes

   Create a comprehensive dashboard that connects Google Ads performance with CRM data to visualize the full funnel and improve PPC campaigns.

   Tech trendGoogle AdsPPCCRM

5. Google Ads Extends Performance-Based Cost Adjustment Period for Demand Gen Campaigns

   Google Ads has extended the performance-based cost adjustment period for Demand Gen campaigns from three weeks to 60 days, allowing advertisers more time for automatic cost adjustments when conversion performance falls short.

   Google AdsDemand GenerationDigital Advertising

6. Understanding Performance Max Campaigns in Google Ads

   Few Google Ads campaign types divide PPC practitioners quite like Performance Max. Discover how to avoid common pitfalls and optimize your campaigns effectively.

   Google AdsPerformance MaxPPC

7. Performance Max Decision Framework

   An analysis of how to effectively manage Google Ads Performance Max campaigns by understanding the signals of account performance and making data-driven decisions on campaign structure.

   Google AdsPerformance MaxPPC

8. Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

   Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

   Tech trendGoogle AdsVideo ReachAutomated Bidding

9. 7 B2B Marketing Shifts That Will Define 2027

   B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.

   Industry trendB2B MarketingAIBrand Impact

10. Google Ads Conversion Tracking Mistakes

    Google Ads has introduced many features to enhance conversion tracking, but these can lead to common mistakes that affect data accuracy and bidding strategies.

    Google AdsConversion TrackingPPC